AskOkey (moniker of the founder, Okey O. Onyegbule) is a British tailor who has a unique look compared to most Savile Row houses. They have recreated the older style suits of the 1940s and 50s with a modern twist. Particularly the jacket is longer, fully covering the buttocks and crotch. Compared to contemporary tailoring, the trousers have a much fuller leg (compared especially to Italian tailoring) and they ride higher. For all of these factors his detractors call his style "old fashioned."
I have watched many of his videos and agree with a lot he says on the points noted above, but I do not like, what are to me, the excessively wide lapels. I do not like lapels any wider than one half the distance from the shoulder to the lapel fold. There are many interesting articles on AskOkey's blog. They are also on Instagram and Facebook, and have a Youtube channel.
AskOkey also have an app called Color Genie that helps to select the best colour combinations from your wardrobe. Avaialable for iPhone and Android.
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| AskOkey's Color Genie app |
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| AskOkey in his style | |
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